Website URL: FaceValueCosmetics.com

Q. Give a brief description of your business. What product(s) or service(s)
do you provide?
I develop, manufacture and market mineral makeup and natural skin care products.

Q. How did you come up with your business name? Does it have any special
meaning?
I was looking for a name that represented value and face. I read the words face value
in a book I was reading and thought, "perfect"

Q. How long have you been in business, and how did you get involved in this
business?
I started this business in 2004 by selling excess mineral eye shadows I had made from a kit on ebay, my husband now describes my business as a hobby that went crazy.

Q. What was your most successful idea?
faceCLEAR blemish powder, faceCONTROL oil control powder

Q. What are some of the pitfalls one faces when owning one's own business?
Having realistic expectations.

Q. What is the best business advice you've received?
Search Engine Optimization-I need to constantly keep on top of this, and it needs work now.

Q. What would you do differently if you were starting all over?
Be more consistent in every aspect of my business

Q. What are your future plans or dreams for your business?
To develop a clearer vision for the wholesale side of my business.

Q. Tell us an inspirational or humorous story about your business?
Since Fall 2008, the US retail market has been unpredictable. Overseas sales have sustained me and given me a broader worldwide outlook and vision for my colors and products. It is so much fun to sell all over: Hong Kong, Australia, Russia, UK and more. I enjoy the challenge of communicating with these foreign customers and use Google Translate frequently.

Q. What advice would you give to someone who wants to go into business?
Develop a solid modular business plan that includes realistic short and long term goals

www.FaceValueCosmetics.com